About The Founder

The Founder is a lifestyle brand that creates luxury clothes and accessories handcrafted in Europe.

The brand was launched in Paris in 2015 by two friends, Eglantine Sir and Trond Urdahl, both passionate about fashion, true craftsmanship, ethical values and entrepreneurship.

The Founder creates luxury clothing and accessories for professionals and travelers. All products are made in Europe of the finest material, and manufactured in small family-driven factories of the highest ethical standards. We only use 100% natural materials in our clothes and fair-trade skins in our accessories. We respect diversity, and support people and manufacturers who share the same values of ethics, qualty and openness as us. The brand has an international team from Europe, the U.S. and Asia.

The brand is sold online and in selected luxury retailers globally. 

The Founder (SAS) is a company registered in Paris, France, with a London studio for design, global shipping and customer service.


Trond Urdahl (Co-Founder and CEO) is a tech start‐up entrepreneur with over ten years of mobile/online launch experience in France and Spain, and was part of the team who launched MasMovil, a successful mobile carrier located in Madrid. Trond holds an MBA (Finance) from ESADE Business School. He is from Oslo, Norway.

Eglantine Sir (Co-Founder and COO) brings 11 years experience in international business law (cross border M&A and venture capital) and 4 years working at Amazon France, where she covered a variety of legal and operational matters including new category and program launches. She has invaluable understanding of fashion, online businesses and logistics. She is from Paris, France. 

Patricia Osbahr joins The Founder team in London as Design and Production Director with over a decade’s experience of working with the design teams of renowned fashion houses such as YSL and Hussein Chalayan. She also is specialised in fashion trend forecasting, working with WGSN and Stylus. 

Alcinda Lee holds a Fashion Marketing and Innovation degree from the London College of Fashion and Central Saint Martins respectively. She assists in sales, logistics and customer service.


In the press


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